Our story

یاد اس کی اتنی خوب نہیں میر باز آنادان پھر وہ جی سے بھلایا نہ جائے گا

— میر تقی میرDwelling on her is no good, Mir — stop. Fool, she will not be forgotten once you do. — Mir Taqi Mir

LAMHA is a contemporary Pakistani fragrance house with an Urdu-first identity. We build clear, distinctive fragrance personalities and present them with restraint.

Our name, لمحہ, means a moment. It is the idea behind everything we make: a fragrance should be easy to choose, and difficult to forget.

We begin with two — Saiban, soft and playful, and Paimaan, bright and citrusy — and add more only when they are ready.

The LAMHA fragrances in soft daylight

LAMHA

خوشبو، جو یاد رہ جائے

Designer-like presentation, culturally confident Urdu, and a shopping experience that stays simple.